Learn how Imagen can Activate Live Content for social audiences with automated highlights clipping, vertical video generation and content creation workflows powered by Imagen AI.

Powered by Reuters Imagen’s cutting edge AI Content Understanding and major improvements to the live clipping experience Imagen's Live-to-Social workflow simiplifies matchday operations for your content teams.

Rather than asking social media teams to search through live feeds manually, Imagen automatically identifies key match moments, creates ready-to-edit clips and provides the tools needed to refine, package and distribute content across digital channels. The result is a single workflow from live production through to audience engagement.


High Level Architecture:

Live feeds are ingested into Imagen alongside sports data and AI-generated annotations. Event data, content understanding services and highlight detection work together to identify goals, key moments and other editorially relevant content. These moments are surfaced as clips and collections within the platform, ready for review and editing.

Editors can search, trim and sequence clips, apply vertical or social-friendly framing, and move content directly into creative tools such as Adobe Premiere Pro or Adobe Express. Once approved, content can be distributed through existing publishing workflows, allowing matchday teams to create professional social content without needing specialist production resources.

Why Imagen Live-to-Social

Faster Time-to-Publish:

In live sport, content has the highest value when audiences are actively following the event. Imagen reduces the time spent searching for footage, identifying key moments and assembling clips, enabling social teams to publish content while the action is still driving engagement.

More Content from the Same Team:

Many organisations are being asked to produce more content, in more formats, across more platforms without increasing headcount. By automating content discovery, highlight creation and clip preparation, Imagen allows existing teams to create significantly more social output from the same live event.

A Future-Proof Matchday Workflow:

The initial implementation establishes a foundation that can evolve over time. As new capabilities are introduced, including automated highlights packages, AI-generated collections, vertical video editing and integrated publishing workflows, organisations can continue to increase efficiency and audience reach without changing their operational model..